I’ve just finished writing an article over at Brand Design Guy.com about how our past preferences and experience often shape our reaction to logo design.

It cover 3 main areas

• A misconception of what a brand is
• How past experience effect perception
• What is can mean to be proud of a logo and brand

Hope you enjoy it.

You can read the full article at : branddesignguy.com/what-are-you-saying-about-your-logo

This entry was posted on Monday, January 18th, 2016 at 11:59 am and is filed under brand theory, graphic design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.