Archive for the ‘Branding’ Category

What is a Brand?

Monday, January 25th, 2016

It’s scary the way this follows my own line of thinking. please watch!

Branding – A Religious Experience

Monday, January 4th, 2016

branding religion

Religion may well be the ultimate expression of branding success.

  • A captivated audience, ready to receive your next market message.
  • A multitude of evangelists advocating the benefits of your products.
  • A group of people that not only prescribe to your way of thinking, but also provide a brand foundation to the next generation of customers.

Wouldn’t you love to see these qualities in the people that surround your products?

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What is Branding?

Monday, February 6th, 2012

Stand out branding

If you were to look up and apply the dictionary definition of branding to your business, you may find that you receive more law suits than commendations from your employees due to the pain caused and scaring left behind on their right butt cheeks.

So if branding is “A mark indicating identity or ownership, burned on the hide of an animal with a hot iron”, how does that apply to us in the running of our business.

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Branding Discussion – Early Steve Jobs

Sunday, November 27th, 2011

It’s great to see the progression in his presentation style from then to now.

This is what we mean by keeping your brand promise. Love the shorts!