It’s scary the way this follows my own line of thinking. please watch!
Archive for the ‘brand theory’ Category
What is a Brand?
Monday, January 25th, 2016Logo Design Preferences
Monday, January 18th, 2016
I’ve just finished writing an article over at Brand Design Guy.com about how our past preferences and experience often shape our reaction to logo design.
It cover 3 main areas
- A misconception of what a brand is
- How past experience effect perception
- What is can mean to be proud of a logo and brand
Hope you enjoy it.
You can read the full article at : branddesignguy.com/what-are-you-saying-about-your-logo
Branding – A Religious Experience
Monday, January 4th, 2016
Religion may well be the ultimate expression of branding success.
- A captivated audience, ready to receive your next market message.
- A multitude of evangelists advocating the benefits of your products.
- A group of people that not only prescribe to your way of thinking, but also provide a brand foundation to the next generation of customers.
Wouldn’t you love to see these qualities in the people that surround your products?